Every story has a beginning
MAAR was founded on the belief that a new perfumery could be born. This idea mixed with the desire to start something new, little fear of risk and -the most important- someone who trusted in the project, allowed MAAR to open its doors in 2019.
Perfumery is the great unknown in the cosmetics field. We discover fragrances through advertising campaigns that try to explain us the feeling when using that perfume. However, we never know how they are created, its composition nor the origin of its ingredients. But… perfumes are like wines, there is a lot to explain!
From this point, we decided to create something different: betting on a perfumery where the focus are ingredients instead of a familiar face. A perfumery with a long percentage of natural essential oils, where the colour of the essence comes from the fruits and the plants of its composition instead of coming from dyes. A perfumery without animal components and where the sustainability of the packaging is a brand value.
From all of these thoughts, a lot of work, and a high dose of nerves and enthusiasm: MAAR was born.